Holger Stamm


Green steel - a substantial transformation of the steel industry by Nils Naujok and Holger Stamm, partner and director respectively of PwC Strategy& Deutschland

The steel industry needs a new strategic direction to respond to the current challenges (price volatility, COVID-19, import pressure, structural changes in the core market automotive and sustainability/ decarbonization). The steel industry's strategy for decarbonization of steel production requires an entrepreneurial model for green hydrogen, green crude steel, and a sustainable circular economy. This strategy builds on a new form of collaboration with suppliers, partners, and customers as well as the digitalization of the entire value chain! Green steel is not just a buzzword, but a business model and the first suppliers of green steel are shaping the market for the whole industry.

Strategy& supports the steel and metals industry on this journey finding the right strategic direction, sustainable business models and a specific roadmap to green steel.


Holger Stamm, Director at PwC Strategy& Deutschland, is co-leading the EMEA metals team of PwC. He is based in Düsseldorf, where he specializes in operating model development, digital and M&A strategies in the metals and process industry. Holger is responsible for the digital and Industry 4.0 solutions and services for the metals industry. In this role he is in close contact with leaders of the European metals industry, companies along the steel value chain and technology partners. He supports his clients also related to their transformation to a carbon neutral steel production, circular and green steel related business models. Holger has more than 20 years of experience enabling his clients to deliver substantial benefit by improving their business performance.