Tata Steel has launched Aashiyana 3.0, India’s first content-to-commerce homebuilding platform. The project aims to help individual home builders to construct their homes with more clarity and control.
Aashiyana 3.0 offers easier access to a range of products from Tata Steel, and features consumer-centred content library across 31 topics, covering the five stages of the homebuilding process.
Ashish Anupam, vice president – long products at Tata Steel, said: “Home builders today expect much more than just an online store. They seek inspiration, expert guidance, and intuitive tools to simplify complex decisions.
“The new Tata Steel Aashiyana platform (Aashiyana 3.0) is designed to address these critical consumer needs, making it a go-to place at every step of homebuilding. Evolving from a marketplace, Aashiyana 3.0 delivers an enhanced experience and expects to become a home builder’s most trusted advisor and friend.”
The platform will also feature quizzes and architecture plans to help the homebuilder visualise their ideal home.
