British Steel has signed a new front-of-shirt sponsorship deal with Scunthorpe United for the 2026/27 football season.
British Steel is headquartered in Scunthorpe, with the agreement coming as The Iron competes for promotion in the National League.
Lisa Coulson, British Steel’s chief commercial officer, said: “British Steel and The Iron are at the heart of the Scunthorpe community, and we’re delighted to be backing the club’s promotion push.
“The club, its officials and supporters have stood by our side through challenging times, and we’re excited to continue being on their side – and their shirts – as they look to return to the Football League.”
She continued: “We’re backing Scunthorpe United all the way and know many of our employees, who also support the club, are doing just the same. Up The Iron!”
Scunthorpe United Chair and Co-owner, Michelle Harness, added: "We’re immensely proud to continue our partnership with British Steel and build on their return as our training ground and training wear sponsor.
“This relationship means a great deal to everyone at the club, as it will to our supporters. We saw just how popular the training kit proved to be, and how striking it looked with the British Steel logo across the front, so we’re delighted to unveil three new shirts featuring their branding.”
The designs of the club’s new kits are set to be unveiled later this summer.