British Steel has completed the rebranding process of its overseas offices and has set up new offices in the USA, Germany, Spain, Italy, Sweden, the Netherlands, Poland, Singapore and Taiwan.

For Peter Bernscher, British Steel’s CEO, the rebranded overseas offices mark the start of a journey. He says that the company is moving from strength to strength and that the idea behind an overseas presence is to help customers build ‘sustainable futures across the globe’.

Spain and Poland are the latest offices to open.

In Poland, regional account manager Tomasz Kaczmarek said that establishing the office in Katowice has proved that British Steel is committed to customers in Central and Eastern Europe and that the region is an important market for the company.

According to Peter Bernscher, the company’s new positioning allows it to ensure local service for global markets. He said it was all about engaging the customers and ‘consistently delivering value’.

British Steel claims that its regional account managers provide customers with an everyday point of contact in the market place, partnering with the UK mill-based team with a view to understanding customer requirements wherever they are based.

All of British Steel’s offices, said Bernscher, have successfully transitioned to the revitalised brand.