Average net circulation of 6,000 (Average readership of 30,000)
 
PLUS additional circulation of the foreign language editions:
Chinese issue: 5,000 • Russian issue 6,000 • Spanish issue 1,500
 

Geographical breakdown of circulation

  • 45% Europe
  • 24% North America
  • 17% South East Asia
  • 6% South America
  • 1% Africa
  • 1% Middle East
  • 1% Oceania
  • 1% Caribbean

Readership breakdown:

17% CEO
43% Director
29% Manager
  9%  Executive
  2%  Specialist

6,000 copies of each issue are circulated worldwide to a combination of subscribers and targeted readers of which:

59% are primary iron & steel manufacturers
9% are secondary iron & steel processors
9% are plant & equipment suppliers
6% are stockists & traders
4% are non-ferrous metal manufacturers
4% are end-users of steel
7% are 'others' (i.e. financial, consultants, universities and R&D establishments